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The Genius Marketing Trick Behind Five Guys’ Fries

Rory Sutherland explains how Five Guys uses a small act of generosity to build customer loyalty. Yan just released his new book: Shorts to Millions: How to Monetize Reused Clips. It’s not theory, it’s a blueprint — built on billions of views and a full-time business created from reused content (yes, the kind YouTube isn’t even supposed ...

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