In its 2006 "Paint" commercial for Bravia TVs, Sony used over 70,000 liters of environmentally friendly paint and 1,700 detonators to blast color across a housing estate in Glasgow. This real-world event was captured without CGI using 65 high-speed cameras to embody the "Color like no other" tagline. Credit: Sony | History In Pictures
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In its 2006 "Paint" commercial for Bravia TVs, Sony used over 70,00…
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The Sony Bravia ad, directed by Jonathan Glazer, transformed a derelict Glasgow housing estate into a vibrant canvas using 70,000 liters of eco-friendly paint, blasted via pyrotechnics. Planned by agency Fallon, the £2 million campaign for Sony’s LCD TVs involved three months of testing, 10 days of filming with a 250-person crew, and extensive cleanup. The slow-motion explosions, synced to a minimalist score, emphasized vivid colors—perfectly aligning with the “Colour like no other” tagline. Lau
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Remembering when Sony blasted 70,000 litres of paint across this Glasgow estate for a TV ad 🎨🎥 bbc.in/4aSBHfB | BBC Scotland News
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O comercial da Sony Bravia Paint de 2006 envolveu a cobertura de um complexo de apartamentos em Toryglen, Glasgow, Escócia, com 70.000 litros de tinta. A tinta colorida foi disparada de canhões e combinada com pirotecnia para criar uma exibição vibrante, exibindo as cores vivas das TVs Bravia da Sony. Filmado ao longo de 10 dias com tinta de verdade, o comercial se tornou um ícone da época, ao som de "She's a Rainbow", dos Rolling Stones. 🎥: DM para créditos / remoção. Siga o @inquisitivamente_
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In July 2006, Sony filmed a Bravia TV commercial at the Queen’s Court flats in Glasgow, Scotland, using 70,000 liters of eco-friendly paint to showcase vibrant colors. Directed by Jonathan Glazer, the 60-second ad featured paint explosions and a clown, cost £2 million, and won a 2007 award. The flats were demolished in January 2007 after filming and cleanup. | Historyinmemes
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