What happened to Hamm's beer?

Truck Stop Chic on Instagram: "Hamm’s Beer became a household name thanks to its iconic animated commercials featuring the lovable Hamm’s bear. Debuting in the 1950s, the ads showed the bear in humorous, outdoorsy situations set to the catchy jingle, “From the land of sky-blue waters.” The playful animation and memorable bear made Hamm’s Beer synonymous with relaxation and the great outdoors, leaving a lasting mark on American advertising. #americana #hamms #beer"