What is Customer Development? Define and learn the 4 steps involved in the customer development process as well as its benefits and pitfalls.

Customer development is a formal methodology for building startups and new corporate ventures. It is one of the three parts that make up a lean startup (business model design, customer …

Customer development is a four-step framework that provides a way to use a scientific approach to validate assumptions about your product and business.

Customer development is a formal methodology focused on helping startups comprehend the customer's needs and build ideal products.

Jul 24, 2025 · Explore the customer development process, discover its four steps, learn about the benefits of the process and view tips for implementing it in your workplace.

Nov 11, 2025 · Customer development is the process or framework that companies can adopt to find out about the feasibility of their products or services for scalable business models.

Dec 12, 2021 · In this article we will dive deep into customer development process and many more. Keep reading. Why do you need to practice customer development? You want to build a …

May 23, 2023 · Customer development is a framework to decide whether or not the new offering, product, or service meets the customer's actual needs. It's typically a critical process for …

Oct 14, 2025 · Customer development is a fundamental strategy to make sure that there will be a market for your product. This process allows you to test the viability of your idea by analyzing …

Customer Development is a four-step framework developed by serial entrepreneur and business school Professor Steve Blank for discovering and validating the right market for your idea, …