Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...

Max is returning to its former name — HBO Max — beginning immediately. Users of the streaming service, which is owned by ...

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

Warner Bros. Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, ...

The powers that be at Warner Bros. Discovery have put the “HBO” back into HBO Max, reversing an ill-fated experiment with ...

Warner Bros. Discovery has completed its reversal from Max back to HBO Max today, marking the end of a widely criticized ...

HBO Max is back. The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max ...

The name's return was first announced during Warner Bros. Discovery's upfront presentation to advertisers in May.

Warner Bros. Discovery has rebranded Max back to HBO Max, citing the strong legacy and consumer loyalty tied to the HBO name, ...

The HBO Max streaming service officially returned to its original name on Wednesday, after the change was announced earlier ...

The news comes less than a week after the show aired the Season 1 finale, with “Duster” having originally premiered on the ...

First, it was HBO Max. Then, it was simply “Max.” (Drop the “HBO.” It’s cleaner.) But now, once again, the Warner Bros.-owned streaming service will go by “HBO Max.” Make up your mind, Zaslav!