Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s name.

Warner Bros. Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, according to streamer insiders. The flip won’t happen simultaneously, but customers will see “HBO Max” on the apps that formerly said “Max” across the streamer’s territories on July 9.

HBO Max just pulled the plug on its crime drama series that earned stellar reviews from critics on Rotten Tomatoes. Duster, which reunited Lost creator and producer J.J. Abrams and star Josh Holloway,

After a five-year build-up, it was a short run for HBO Max's 1970s crime drama Duster, as HBO Max is not proceeding with a second season of the series

HBO Max has been going through a strange brand reimaging in the last five years, and it’s affecting their own social media pages now too.

The name's return was first announced during Warner Bros. Discovery's upfront presentation to advertisers in May.

Warner Bros. Discover streamer HBO Max’s first order of business after officially changing its name is to officially order to series The Big Bang Theory spinoff Stuart Fails To Save The Universe starring the mothership series’ Kevin Sussman,