The brand debuted a new bottle that was intended to be more environmentally- and user-friendly and was reportedly a direct ...

The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign.

Tropicana Corp Bhd said foreseeable losses from its land disposal will eventually be mitigated by cost savings from low-cost ...

Tropicana loyalists are upset over a recent bottle redesign that not only alters the aesthetic but also reduces capacity. The ...

After approving $23 million to help repair the Tampa Bay Rays' hurricane-shredded roof at Tropicana Field late last week, the ...

A story that caught our eye claims sales of Tropicana orange juice have tanked since the company changed the shape of its ...

The St. Petersburg City Council has voted to spend over $23 million to repair Tropicana Field after Hurricane Milton ...

The St. Petersburg City Council reversed an earlier decision to spend more than $23 million to repair the roof of Tropicana ...

A detailed assessment of the hurricane damage to Tropicana Field concludes that the home of the Tampa Bay Rays is structurally sound and can be repaired for about $55.7 million in time for the ...

Tropicana redesigned its iconic orange juice bottles, making them smaller and changing the "crown" cap, and customers aren’t ...

The St. Petersburg City Council has voted to spend over $23 million to repair Tropicana Field after Hurricane Milton ...

Tropicana has dropped its signature orange juice carafe design: the clear, plastic, rounded rectangular-shaped bottles, which featured a round, beveled neck and thick, crown-like bottle cap.