The momentum of Thanksgiving — which saw consumers spend a record $33.6 billion spent globally online on the day — looks like it continued into Black

By Ananya Mariam Rajesh (Reuters) -Total Black Friday U.S. retail sales online and in stores rose 3.4% year-over-year as shoppers snapped up merchandise the day after U.S. Thanksgiving, according to preliminary estimates by payments processor Mastercard.

Black Friday sales grew at a faster pace in the US this year, underscoring that choosy consumers are still opening up their wallets when they find the right products.

U.S. shoppers used their mobile phones, laptops, desktops and other devices to make roughly $10.8 billion in purchases online on Black Friday, an updated tally from Adobe Analytics showed. Black Friday,

Online brands saw big growth on Black Friday, but it came at the expense of in-store shopping. The extended promotional period also hurt Black Friday.

Adobe reports $7.9 billion in online spending on Black Friday, up 8.2% from 2023, and expects final online numbers between $10.7 and $11 billion.

American consumers spent a record $10.8 billion online during "Black Friday" promotions, with many using artificial intelligence tools to find the best deals, Adobe Analytics announced Saturday.

Online spending rose significantly on Thanksgiving Day, with more people than ever shopping on their mobile devices.

Americans let their fingers do the shopping on Black Friday, as online spending soared to a record-setting $10.8 billion. That haul included a breathtaking $11.3 million spent every minute between 10 a.

Americans spent $10.8 billion online on Black Friday, according to Adobe Analytics. This represents a 10.2% increase compared to 2023's $9.8 billion online Black Friday sales. The data comes from Adobe,