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Taylor Swift: As the Eras Tour bows out, what will she do next?
The Eras Tour made $2bn and changed the nature of stadium concerts, so how do you follow that up?
Harvard Business Review
10m
Taylor Swift and the Strategic Genius of the Eras Tour
Sign up for The Daily Alert - Stay on top of our latest content with links to all the digital articles, videos, and podcasts published in the past 24 hours.
25m
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Throwback: When Sabrina Carpenter Couldn’t Believe She Was Opening for Taylor Swift
Sabrina Carpenter joined Taylor Swift for the Latin American leg of the record-breaking Eras Tour. Reflecting on the ...
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