Shane O'Leary, Gemma Spence and Lena Roland discuss best practices for generative engine optimisation. By clicking “Accept all”, you agree to the storing of cookies on your device for functional, ...

Looks at the correlation between creativity and effectiveness, the characteristics of the best of the best campaigns highly awarded for creativity and effectiveness, and creative conversion by sector, ...

Provides an overview of the key datapoints that advertisers need to know about LinkedIn, spanning investment, consumption and performance insights.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Most strategists say strategy is at a crossroads and 62% say it’s treated as expendable, often baked in as “gift with purchase”. The data suggests a sizeable slice of ‘upstream’ work is moving to ...

Our latest advertising spend forecast – published today – expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since our last ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Influencer marketing is booming, with brands spending huge sums in this channel, but campaigns are frequently failing to deliver. Influencer marketing spend is forecast to hit US$44bn in 2025 as ...

eBay inserted itself into cultural conversation and increased sales by rewarding sneakerheads for wearing their shoes rather than preserving them. As the largest marketplace for new and second-hand ...

This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, ...