The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes ...

Western Union launched a new media business earlier this month to offer advertisers a link to diverse multicultural audiences ...

Fireball leverages the tradition of drinkers "slapping wine bags," especially during holiday moments of family tension.

President-elect Donald Trump and X Corp, now owned by Trump ally Elon Musk, on Wednesday told an appellate court that they are in talks to resolve a battle over Trump's 2021 suspension from X, ...

Bill Wise, CEO of Mediaocean, said: “We believe Innovid, Mediaocean, and Flashtalking represent decades of innovation and integrations of some of the world's best technologies. Together, we will be a ...

Factors such as placement, campaign pacing, pricing, targeting and business rules are key to automated ad buying on streaming platforms.

The company confirmed that Publicis will handle media planning and buying in the UK, Ireland, Austria, Switzerland and Germany. WPP retains Italy.

Western Union launched a new media business earlier this month to offer advertisers a link to diverse multicultural audiences. Western Union Media Network, the new business, can connect ...

Connected TV is the growth engine of the advertising world. Nothing marries together the brand-building power of lean-back sight, sound and motion advertising with the granular addressability ...

The Department of Justice (DoJ) antitrust court in a filing released Wednesday said Google must divest its web browser Chrome, citing the judge’s earlier ruling that the browser strengthened the ...

While WBD Ad Sales didn't explicitly cite "Friends," it is one of the shows capable of running its new "Shop By Max" units.