The brand is an early adopter of Kargo’s Narrative format that uses artificial intelligence to generate connected TV ads from ...

A campaign around the friendly competition of gifting also includes ads with Dwayne Wade and Gabrielle Union and Charli XCX ...

The agency will enhance its AI usage in marketing areas including retail media networks, customer data platforms and content ...

With its Thanksgiving Day parade days away, Sharon Otterman explained how the retailer brought its gift guide to life in its ...

Today, artificial intelligence (AI) is enabling brands to stay closer to consumers than ever before and drive more agile ...

Looking to position itself as a holiday gifting destination, Pinterest has launched new holiday shopping features and introduced more than 1,000 gift guides on its platform spanning categories like ...

In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a ...

Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more ...

In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next ...

To boost a game that has pulled in more than $3 billion in revenue in its first year, Scopely is running ads across TV, ...

Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...