AI has the power to operationalize and scale weaknesses within marketing organizations. If marketing leaders want to plan ...
CMO Council ...
How General Motors is making progress with its first-party data strategy. Cadillac’s Brand Partnerships and Experiences Lead discusses the concept, messaging and strategic goals behind The ELECTRIQ ...
Great Clips’ recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales. The salon’s new VP of ...
We spoke with L’Oréal’s Chief Creative Officer Adam Kornblum about CeraVe’s viral skincare campaign featuring NBA superstar Kevin Durant — and his legs.
Land O’Lakes, a multi-billion-dollar cooperative of farmers, sponsors a stock image collection and launches a toolkit for the entertainment industry to help portray rural America as a vibrant ...
Fresh Step saw Valentine’s Day as an opportunity to stand out to consumers by encouraging them to celebrate by looking for cats, not dates.
A look at Oura's wearable story at the Olympics and how it’s approaching segmentation across various global markets.
Joolies’ top marketer shares how the brand shook up a quiet category and now boasts 46% year-over-year sales growth.
Chief marketing officers from True Religion, Shutterfly and Rambler weigh in on the importance of taglines in marketing campaigns.
We spoke with L'Oréal's Chief Creative Officer Adam Kornblum about CeraVe's viral skincare campaign featuring NBA superstar ...
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