Innocean India has secured the consolidated media mandate for Narayana Health, a prominent healthcare provider in India. This ...

With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining ...

Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake ...

Articles written by Rahul Mandal ...

CoinDCX's 'Learn Karo. Crypto Karo' campaign presents a fresh perspective to cryptocurrency trading, focusing on investor ...

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies ...

The Indian adtech landscape has a new entrant with the launch of Logi5, a digital platform that claims to combine location ...

Kotak Mahindra Bank’s digital-first approach is underscored by its recent media mandate pitch from July, with an estimated ...

The review encompasses all its agencies, bar creative.

The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.