Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

Old Jaguar is all but gone. Production of the XE, XF and F-Type ceased in the summer, and the i-Pace and E-Pace go the same ...

Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...

As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

A social media photo shared by the executive's husband shows the iconic vehicle - which costs up to £150,000 new - parked on ...

A new makeup trend involving hot glue is rapidly gaining popularity amongst Japanese schoolgirls, sparking controversy and ...

Before Coleen Rooney entered I'm A Celebrity for a reported record fee in excess of £1.5million, I thought: 'Oh dear, here we ...

Leading advertising experts caution that brands can be destroyed almost overnight. With its latest campaign, Jaguar, once a ...

Opinion: "When Elon Musk, Nigel Farage, Tommy Robinson and Andrew Tate take against you because of a typeface and a bright ...

"Soon you'll see things our way," the official Jaguar X account countered in what was seen online as a somewhat threatening manner.

The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes Eliot Wilson.

To say the response has been mixed is charitable at best… The vast majority of reactions to the new branding, which utilises ...