Proper Twelve Irish whiskey will no longer use Conor McGregor's likeness after a jury found he assaulted Nikita Hand in Dublin in 2018.

Newsweek reported on Tuesday that Conor McGregor will no longer be the frontman of Proper No. Twelve Irish Whiskey after he was found liable for a sexual assault that occurred in 2018. McGregor lost the civil case on Friday,

Musgrave — a retail conglomerate that includes UK and Irish brands SuperValu, Centra, Daybreak and Mace, among many others — issued a notice to store operators delisting all brands associated with McGregor, including McGregor's famed Proper No. Twelve Irish Whiskey and Forged Irish Stout beverages.

Conor McGregor and Proper Twelve have been linked since the whiskey brand's inception in 2018 – but not any longer. On Tuesday, Proper Twelve-parent company Proximo Spirits announced it will no longer feature McGregor in association with the brand,

The company that now owns the Proper No. Twelve Irish whiskey that mixed martial arts fighter Conor McGregor co-founded, said it would no longer be using his name and image for their branding.

The owner of Proper No 12 Whiskey has announced it will no longer use Conor McGregor’s name or image on the drink. It follows the decision by a jury in the High Court last week that McGregor had assaulted hair stylist Nikita Hand,

Proper No. Twelve Whiskey will not use Conor McGregor’s name or image after an assault verdict. Retailers are also removing his branded drinks.

UFC superstar Conor McGregor was found guilty of sexual assault from an incident that occurred with Nikita Hand at the Beacon Hotel in Dublin on December 9, 2018. McGregor was tried in a Dublin High Court, and the jury found him liable for sexual assault, and the MMA star was ordered to pay more than €248,000 in damages to Hand.

Conor McGregor has been dropped from Proper No.12 whiskey after recently being convicted of sexual assault. In a civil case dating back to 2018, the former UFC superstar was found guilty and ordered to pay $250,

Conor McGregor suffers more casualties as his Proper No. 12 Irish whiskey brand removes its association with him.

Conor McGregor is being dropped by Proper No. 12, the Irish whiskey empire he helped construct, the company announced Tuesday. The decision comes just days after the fighter was found liable in an Irish court for the sexual assault of a woman in 2018.