The Jacksonville Jaguars may have enjoyed their bye week after a tough stretch of games prior, but it is time to get back to ...

Charleston area ended in 4 deaths. SC Criminal Justice Academy gives officers tools to navigate pursuits. Policy falls on ...

Love’s Steve Pearce is no stranger to luxury clients or Jaguar, which he worked with for eight years. Legacy could only take ...

Until very recently, Jaguar stood for timeless British elegance. Then the company released a 30-second rebranding film that ...

Jaguar is addressing a longstanding fire risk issue with its I-Pace EV by agreeing to repurchase 2,760 vehicles sold in the ...

Heritage brands like Jaguar and Campbell’s possess an identity that makes an impression on the consumers that engage with ...

Jaguar’s upcoming electric vehicle (EV), the 'Design Vision Concept', will debut at Miami Art Week on December 2. The car ...

Generally speaking, there are two approaches to business. The first is to follow the maxim “the customer is always right”, ...

Jaguar has generated unprecedented attention for its new brand campaign. But not the kind it wanted. Jaguar has lost its identity.

Time will tell whether this shift to six-figure price tags and luxury electric cars is genius or folly, but to keep doing the ...

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...