To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
"What we've decided to do is go back to 'a copy of nothing.'" Jaguar makes a statement with first look at new, mysterious ...
If the Type 00 production version stirs this much attention, we’ll know Jaguar has finally recaptured what made them great in ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
The hot pink car is a first look at Jaguar's new generation of EVs, along with a metallic blue partner. They are both low and ...
Rarely has a new brand logo and ad campaign in the car world caused such chatter across the social-media landscape – let ...