Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...
"What we've decided to do is go back to 'a copy of nothing.'" Jaguar makes a statement with first look at new, mysterious ...
Rarely has a new brand logo and ad campaign in the car world caused such chatter across the social-media landscape – let ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
The pink version of the two-door coupe looks like the fever dream of Penelope Pitstop or Barbie come to life, but is in fact ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
Jaguar announced in November that it would halt the release of new vehicles to UK dealers until 2026, focusing instead on a ...
If the Type 00 production version stirs this much attention, we’ll know Jaguar has finally recaptured what made them great in ...