Saying goodbye to its signature roaring cat, the 98-year-old carmaker Jaguar made headlines last week with its latest ...
After Jaguar's unveiling of its bold new identity was met with a major backlash online, Sophie Tolhurst analyses the rebrand.
YEAH, baby!” The ‘Shaguar’ Jaguar E-type roadster from the Austin Powers films is up for auction. The car featured in all ...
"As proud custodians at such a remarkable point in Jaguar's history we have preserved iconic symbols while taking a dramatic leap forward. The brand reveal is only the first step in this exciting new ...
With approximately 95% of new products failing, standing out in today’s crowded market is more challenging than ever.
Key to embracing diversity, English says, is being consistent with it. There is always more to be done, and consistency doesn ...
Overhauls of 'heritage brands' raise the question: How important are our products to our identities?
When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a ...
French borrowing costs have exceeded those of Greece for the first time, as Michel Barnier’s government teetered on the brink ...
European carmakers such as Volkswagen, Peugeot and Fiat suffer big drops in their value over fears of tariffs when Donald ...
Sophie Tolhurst is a Sheffield-based design writer and former fashion designer. She was previously a senior writer at Design ...
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