jaguar backlash news - Search News

New York Post · 2d

Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and claimed the brand had gone “woke.”

Newsweek on MSN · 2d

Jaguar Boss Defends Rebrand, Calls Reaction 'Vile Hatred'

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response to accusations of "going woke."

FOX News on MSN · 3d

Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to be send a "woke" message.

The Baltimore Sun · 2d

Jaguar managing director defends company after rebrand sparks confusion

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial rebranding decision.

6d

Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

1h

Jaguar’s ‘Copy Nothing’ campaign: Lessons for retailers on rebranding risks

Saying goodbye to its signature roaring cat, the 98-year-old carmaker Jaguar made headlines last week with its latest ...

Direct Marketing News1d

Jaguar rebranding faces backlash over diversity

As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

1dOpinion

Jaguar probably doesn’t care about the branding backlash, it might even welcome it

Love’s Steve Pearce is no stranger to luxury clients or Jaguar, which he worked with for eight years. Legacy could only take ...

2d

Jaguar Rebrand Is Absolute Genius—Here’s Why

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

JaGUar's controversial rebrand faces backlash, have they lost their way?

Jaguar announced today a bold new approach to their brand image that focuses on Exuberant Modernism, a concept they ...

‘Bud Light 2.0’: Jaguar Faces Backlash Over Ad

But after the luxury car brand released a new promotional video on Tuesday, some are calling it “Bud Light 2.0,” per Fox ...

6don MSN

Jaguar backlash grows as it offers glimpse of ‘air conditioner’ electric car

Jaguar has offered a glimpse of its “polarising” new electric car after attracting ridicule for its controversial rebrand.

Hosted on MSN3d

Jaguar's rebrand backlash: An independent designer offers a fix with a nostalgic twist

Jaguar's new logo and promotional campaign have sparked considerable controversy in recent days. To say the least, the ...

8don MSN

Jaguar Sees Rebranding Backlash After Rolling Out Divisive, Abstract New Campaign

Jaguar is hoping to revitalize a slump in sales with a reimagined new rebrand, but after unveiling its new campaign and logo ...

Dezeen on MSN19h

"The future Jaguar is offering feels baffling rather than visionary"

After Jaguar's unveiling of its bold new identity was met with a major backlash online, Sophie Tolhurst analyses the rebrand.

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