Crypto entrepreneur Justin Sun ate the pricey snack at a news conference where guests were given bananas and duct tape to create their own versions.

The winning bidder of Maurizio Cattelan’s famed banana duct-taped to a wall installation immediately pulled it off the wall and ate it. This isn't the first time this has happened.

Crypto entrepreneur Justin Sun on Friday, Nov. 29, ate the duct-taped banana he bought for $6.2 million. Sun, 34, ate the fruit in front of reporters in Hong Kong in what he called an “iconic” stunt,