Established in 2010 during the economic recession, Small Business Saturday was brought to life by the credit card company, American Express.Since its founding,

Folks were out and about Saturday celebrating the heart of what all economies are based around: small businesses! First introduced by American Express in 2019 as a campaign, “Small Business Saturday” aimed to build up stores and businesses to help gain exposure and a customer base around the holiday season,

The biggest shopping day of the year is quickly followed by a big day for small businesses. Since 2010, the Saturday after Thanksgiving has been deemed Small Business Saturday, a day in which customers are encouraged to support local small businesses.