Ador, the management agency of NewJeans, has rejected the group’s abrupt announcement of contract termination, asserting that their exclusive agreement remains valid until July 31, 2029. The K-pop label’s response came after NewJeans held a press conference Thursday to reveal their decision,

What’s next for NewJeans after their departure from ADOR? From new labels to going independent, here are some possible theories we explored.

NewJeans also stated that, after their contract termination, they may no longer be able to use their group name going forward. In response, ADOR maintained that its agreement with

The popular K-pop girl group NewJeans announced in a recent press conference that they have decided to part ways with their agency ADOR, which is a sub-label under HYBE. Tensions around NewJeans’ association with ADOR started building following the fallout between former ADOR CEO Min Hee-Jin and HYBE.

Earlier this month NewJeans demanded that their label Ador address a list of grievances. It having failed to do so, the K-pop group says their deal with the company has been terminated. Unsurprisingly,

In response to the press conference, ADOR issued a statement contradicting NewJeans' claims. The agency asserted that their exclusive contracts with the group remained valid, expressing disappointment that the press conference was held without proper review and before receiving a reply to the letter of demand.

After NewJeans announced contract termination with ADOR, a big financial blow hits HYBE, amounting to almost half a billion dollars.

In a press conference, the members of NewJeans said they're leaving their label, Ador — and may not be able to use their group name in the future