One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has been ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...

Leveraging AI to help analyze and visualize data gathered from a variety of data sets enables data-driven insights and fast analysis without the high costs of talent and technology. In today's ...

Microsoft Excel’s Data Analysis Toolpak is an invaluable add-in for those who require complex statistical or engineering analyses. This powerful feature allows users to execute a variety of data ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. For the next four years, big data analytics is expected to be ...

This guide is designed to show you how to use Google Gemini for data analysis. In today’s digital age, we are witnessing an unprecedented surge in the volume of data generated globally. This rapid ...

TV media executives have long been critical of Nielsen-style audience panels. But calibration panels are a different story. Unlike audience panels, which rely on a smaller group of people that have ...

ABSTRACT: Real estate development investment has a significant impact on economic development. Based on data from 17 prefecture-level cities and prefectures in Hubei Province from 2002 to 2018, the ...

ABSTRACT: APC (Average Propensity to Consume) refers to the ratio of dividing consumption by income during the same period, which reflects the percentage of consumption in current residents’ income.