New Delhi: JioStar is sharpening its ad sales pitch around the idea that while digital has scaled rapidly, too much of the spend is now going towards demand fulfilment rather than demand generation.

A data breach last month has landed Mercer Advisors in court with a putative class-action suit that contends the prolific RIA acquirer failed to adequately protect private client data. Processing ...

WPP has been forced to air some client info that it would normally keep close to its chest. As part of a lawsuit, the agency shared slide decks and docs that disclose the total ad spend for major ...

WPP and Adobe have expanded their global partnership, the companies announced today. The companies have had an alliance for a decade but now say they have created a new agentic-based marketing ...

The story centers on a crime journalist whose life is thrown into turmoil after an unexpected encounter. Coming face-to-face with a convicted criminal who confesses to a chilling crime, the meeting ...

New Delhi: The Ministry of Information and Broadcasting (MIB) has notified the final Guidelines for Accessibility of Content on OTT platforms for persons with hearing and visual impairment. It has ...

Dimensional Fund Advisors Ltd. in its capacity as investment advisor and on behalf its affiliates who are also investment advisors (”Dimensional”). Dimensional expressly disclaims beneficial ownership ...

The OTT platform, Netflix, has recently revealed an exciting lineup of television shows and movies to enthral its audiences. The lineup comprises projects from actors like Anil Kapoor, Sunny Deol, ...

Dhurandhar’s OTT release sparked backlash online after viewers noticed heavy censoring and cuts in the film. After a phenomenal run in theatres and scoring Rs 1,000 crore at the box office, Dhurandhar ...

Cypress Integration Solutions of Lapeer, Michigan, has introduced a new OSDP Tool Kit to ensure OSDP systems are ready to roll out before rolling trucks to customer sites. The OSDP Tool Kit (OTT-KIT1) ...

Using Box File Requests to upload Supplier Information Form (SIF), W-9, W-8, and ACH Enrollment Submissions. Box File Request gives the vendor a fast and secure way to upload their Supplier ...