Why are college football programs suddenly putting corporate patches on their uniforms?

The NCAA adopted a new policy in January that allows teams to have corporate logos on jerseys starting this season.

“This is a Bad Look”: Fans React as Ohio State Inks $17,000,000 Deal with JPMorgan Chase

Ohio State just announced its partnership with JPMorgan Chase and will place the bank’s logo on jerseys across all 36 varsity ...
Axios

Chase becomes first OSU jersey sponsor in lucrative deal

The financial institution's logo will adorn 36 different varsity sports jerseys.
College Sports Wire

Ohio State announces lucrative partnership with JPMorgan Chase

Ohio State has banked a lucrative partnership with JPMorgan Chase, the school announced Tuesday. The agreement calls for the ...

Ohio State teams to add sponsorship patch on jerseys

The agreement, designates Chase as the official bank sponsor of Ohio State and the new jersey patch partner across Ohio State ...
The Lantern

Ohio State announces JPMorganChase partnership as jersey patch sponsor

Nike makes the uniform. The Big Ten marks the conference. Now, every Ohio State jersey will also be embellished with its first corporate sponsor logo. JPMorganChase will become the jersey patch ...

Ohio State announces jersey patch sponsorship across all sports, including football

Ohio State football will sport a new look this season. The Buckeyes will add a jersey patch to their uniforms, a deal that is ...

Beaver Stadium project, coaching search lessons and more: Q&A with Penn State’s AD

Kraft joined The Nittany Dispatch, a Penn State football podcast, to discuss various subjects around Penn State athletics.