In August, Cracker Barrel changed, then changed back, its logo. The company's CEO shed light on the reasoning.

Cracker Barrel had debuted its new logo in August, but quickly faced backlash for ditching a depiction of the “Old Timer” ...

The new mark, designed in a collaboration, was first seen on social media, but soon will appear on exterior signage and the ...

But after years of using a similar logo, Paramount Pictures sent him a letter this week with an offer he can’t refuse, ...

PepsiCo said the new logo will first appear in a redesign of PepsiCo.com and its global social channels, including LinkedIn, Instagram, YouTube and TikTok. Plans call for the new identity to be phased ...

PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This ...

Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand. The chain faced intense backlash after unveiling a new logo and redesigned stores that longtime ...

Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand. The chain faced intense backlash after unveiling a new logo and redesigned stores that longtime ...

Here’s hoping this goes better than Cracker Barrels’ attempt at a new logo. Long John Silver’s, which operates fast-food seafood restaurants in dozens of states, announced earlier this month that it ...

Cracker Barrel has cut ties with the design firm that created its controversial new logo and redesigned restaurants. The restaurant chain started implementing the changes but quickly reversed course ...

Cracker Barrel Old Country Store Inc. ended its partnership with the marketing firm behind its short-lived logo change, as the restaurant chain grapples with the backlash over its controversial brand ...

We’re living through an era of accelerated change, and leaders feel it every day. In five years, we’ve experienced the impacts of Covid and how it rebooted the norms we took for granted in how we work ...