Marc Santos is a Guides Staff Writer from the Philippines. He's a seasoned writer with over four years of industry experience, and he is an enjoyer of all things difficult in gaming. If Marc's not ...

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Industrial Hana factory in Guatemala was a subcontractor for one of Lucky Brand’s suppliers prior to its closure. Credit: The Image Party/Shutterstock.com. This move follows the Guatemala factory’s ...

The collection features apparel and accessories for both men and women. By Amina Ayoud All products and services featured are independently chosen by editors. However, Billboard may receive a ...

Addison Rae is bringing back the 2000s in a big way with Lucky Brand. The “Headphones On” singer has always been a Y2K lover, as seen in that same music video, so creating two pairs of ultra low rise ...

Gap and Lucky Brand followed up with some star-studded jeans ads of their own after American Eagle’s controversial ad campaign featuring actress Sydney Sweeney. In July, American Eagle launched its ...

Addison Rae, the TikTok-er turned singer, has released a new campaign for Lucky Brand, an American denim company. It’s the latest episode in what we at B&T has decided to call the Denim Wars—itself ...

This denim isn't for the faint of heart. By Amina Ayoud All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its ...

Another day, another sizzling celebrity denim ad. Addison Rae posed in her dangerously low-slung jeans — sans shirt — for a Lucky Brand advertisement featuring the “Diet Pepsi” singer. The TikTok star ...

From soft, body-hugging fits to Addison Rae’s Lucky Brand flare style, shop low-rise jeans that are taking over as the season's must-have trend. These bestselling low-rise PacSun jeans are on sale ...