But did Jaguar need an all-new logo that ignores its past to relaunch the brand's future? I'm the first to say Jaguar's ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Curious why Jaguar decided to drop the XJ EV project? This realistic rendering answers that question. New Jag flagship is ...

ON NOV 19, Jaguar, one of the world’s most iconic car makes, unveiled its new branding, taking a radical step in reimagining ...

Jaguar was justifiably proud of the technology behind the new XJ saloon when it made its debut at the 2002 Paris Motor Show, ...

The word ‘woke’ (and the phrase ‘go woke, go broke’) has been thrown around as much as ‘RIP Jaguar.’ People were confused by ...

This is big,” said the design boss. Revealing that 800 people had worked on the radical redesign and rebranding, McGovern ...

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...

Charles also expressed his support for the transformation Jaguar is making around both its branding, design, and its new ...