Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. Over the last 12 months, we've seen ...

Cruising under the radar for some time now, UK-based dairy supplier Freshways was in need of a revamp that could showcase its ...

On the occasion of the unveiling of the new Guggenheim logo, Observer took a deep dive into the world of museum branding.

The saying “out with the old and in with the new” does not go well with the recent trend of companies redesigning their once ...

In creating a brand, or "branding," a business is managing the effect that the product or service is having on the customer.

Rawdon Glover says message of promotional clip that featured no cars has been lost in ‘blaze of intolerance’ online ...

There's not inherently a problem with AI being used to create calendars or even draft letters but it's important to note that ...

Salesforce rewrote the book on CRM when it debuted in 1999, and today it's widely considered the industry leader. Salesforce Starter is the company's entry-level tier, aimed squarely at SMBs. It ...

Katherine Haan is a small business owner ... POS systems offer a free tier, although you’ll likely have to pay for processing and other add-ons. Other companies let you use their software ...