As advertising evolves, success will come from leveraging the strengths of both traditional and digital media. Businesses in ...

Retail media is now the fastest growing ad-supported digital platform. (Photo Illustration by Kena Betancur/VIEWpress/Corbis via Getty Images) The fastest growing ad-supported digital media channel is ...

Growing businesses need to play the long game if they want to compete successfully in today’s uncertain economy. Developing a strong and consistent digital media presence, with a pulse on the trends ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. BT has launched a digital advertising platform to make it easier for ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

At Variety’s 2024 Entertainment Marketing Summit, Andrew Wallenstein, president and chief media analyst of Variety Intelligence Platform, sat down with Jana Arbanas, vice chair and Deloitte‘s US ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...