If your business needs robust protection from cybersecurity threats, these are the companies you should shortlist when ...

Discover why personal branding can backfire in business. Learn from Martha Stewart's case study how a personal brand impacts ...

Radical authenticity can turn a ho-hum brand into a thriving business. Get examples and practical strategies to build trust ...

If you’re struggling to develop your unique identity and voice in the marketplace, you might consider hiring a branding ...

Jason Kelce and Travis Kelce have been busy growing their brands, on-field and off. Here's a look at what they've been up to.

Join NH Business Review's webinar for a crash course on creating a standout brand and safeguarding it. Learn from branding ...

Brand can be your superpower. So, why do so many B2B marketers get it wrong? This blog explains what 'brand' really means, ...

Conor McGregor will no longer be the face of the popular Irish whiskey brand that he helped create. Proper No. Twelve dropped McGregor after he was found liable in a sexual assault case.

By charging more, the industry is inadvertently encouraging its shoppers to buy from cheaper rivals and the resale market.

In creating a brand, or "branding," a business is managing the effect that the product or service is having on the customer.

Founders are working to reach consumers wherever they shop, with gift bundles, collaborations, behind-the-scenes peeks, and, ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...