Amazon continues to work to dominate the world of new-tech advertising. The company’s Amazon Web Services will launch a ...

Having launched our paddles on Amazon about eight months ago and driven a whopping nine sales on the platform, it was time to ...

Disney and Amazon are teaming up to expand opportunities for advertisers, integrating the entertainment giant’s Real-Time Ad Exchange with the tech giant’s demand-side platform (DSP). The partnership, ...

Amazon Advertising managing director, UK, Phil Christer has claimed he “[doesn’t] think about the competition”, one year on from Prime Video Ads launching. Speaking to Campaign, Christer said: “I do ...

Together with retail search, brand and display placements, and its demand-side platform (DSP), Amazon is deepening the ways ...

Amazon Web Services is releasing a new product aimed at making it easier for advertising technology companies to use cloud technology and integrate with one another. That’s notable because many ...

EXCLUSIVE: Amazon is looking to redefine its unscripted television strategy under new leadership. Deadline understands that ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed -- one that's high-margin, fast-growing, and still underappreciated. That's ...