Sustainable Skylines, the drone advertising and data analytics company, announced the launch of its airborne banner-towing operations. The first-of-its-kind inaugural flights flown along Miami Beach ...

In a world where algorithms can dictate the fate of a brand overnight, the role of a digital marketing agency has never been more vital—or more complex. Gone are the days when banner ads and email ...

The income structures within advertising agencies have shifted dramatically over the last century, with generative AI poised to disrupt them once more. This analysis traces the historical evolution of ...

After 27 years, Morgan & Company, a New Orleans-based media strategist, is rebranding to Roux Advertising. The change consolidates the company’s two branches of specialized services for both law firms ...

Advertising giant Omnicom Group said Monday that it has agreed to acquire rival Interpublic Group in a merger that will create the biggest ad agency in the world. The deal, which is comprised of an ...

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