When I think of beer, what comes to mind are casual bar hangouts and barbeques, which tend to be far from the picture of fanciness or elegance. But French beer brand 1664 Blanc is setting out to ...

French beer brand 1664 Blanc has teamed up with a fashion brand DEMO to showcase the brand’s French fashion lifestyle genes with a new campaign namely “A Twist of Fashion with a Taste for Style” for ...

Kronenbourg 1664 launched its super-premium offering to the UK in February with the arrival of the playfully elegant and iconic blue bottle of 1664 BLANC. Influenced by its chic, Parisian roots, 1664 ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Robert Pattinson is taking on a new role as the first-ever ...

1664 Blanc, the super-premium French beer, is excited to announce its return as Principal Partner of London Fashion Week for the second year. Building on a highly successful debut at London Fashion ...

1664 Blanc, Principal Partner of London Fashion Week (LFW), is driving a more accessible LFW this September as the brand continues to push the boundaries of what a beer brand can do. Reaffirming its ...

Amid speculation over the merger of two of the world’s largest beer companies—AB-Inbev and SABMiller—I’ve been trying out a few imported macro-brews. Perhaps I was brainwashed by all the hours of the ...

Kronenbourg is to relaunch its 1664 Blanc beer in the UK. The brand’s 1664 Blanc variant would initially launch in Selfridges from 12 February, before a wider grocery rollout in Tesco and Waitrose ...

Kronenbourg 1664 is to be rebranded as 1664 Bière in the UK, Carlsberg Marston’s Brewing Company (CMBC) has announced. The refresh – which sees the Kronenbourg name assume less prominence on pack – ...

FRENCH premium wheat beer 1664 Blanc and its raspberry variant 1664 Rosé fascinates consumers with its playful elegance by launching the Art with a Twist artist edition cans charmingly designed by ...

Carlsberg Malaysia has appointed Lion & Lion to lead 1664 Blanc’s social media accounts within the Malaysian market. The partnership sees the agency developing a comprehensive content strategy plan ...