Universal Pictures' 'Wicked' and Paramount Pictures' 'Gladiator II' post impressive numbers at the domestic box office this weekend.

Universal’s Wicked achieved strong domestic box office success, setting records as the largest 2024 opening for a non-sequel film. It also reached key milestones for a Broadway musical adaptation. The film performed well globally,

Battling a 27 percent decline in domestic ticket sales compared with before the pandemic, studios left no marketing drum unthumped in releasing the movies.