Apple CEO Tim Cook today teased a new product announcement coming "this week." "There's something in the air," the teaser

Apple revealed its M3 MacBook Air in March last year. Additionally, Gurman has also reported that Apple is working on new iPad Air models that the company aims to release around the same time as the iPhone 16E,

The air floating up from Apple’s spaceship headquarters is starting to smell like fan-less laptop exhaust. In a post to X, Apple CEO Tim Cook tells fans there is “something in the air”—and it’s probably the next MacBook Air.

Apple appears to be gearing up for a major announcement, with CEO Tim Cook hinting at the arrival of a new device in the company’s Air lineup. In a cryptic post on X, Cook shared a brief video featuring the phrase,

Apple will soon bring its MacBook Air up to speed. It's been nearly a year since we got our last MacBook Air update when Apple released the M3 Air in early March 2024, so a spring refresh with the M4 processor has been expected for some time.

Tim Cook, the CEO of Apple, hinted about the release of a new "Air" product this week on his X (formerly Twitter) account. Cook shared a video on social media with the title, "This week," and the words,

Apple CEO Tim Cook has taken to X (formerly Twitter) to tease that 'There's something in the Air' this week, and it might just be the rumored MacBook Air with the M4 chip or an upgraded iPad Air.

On Monday, Cook teased a product drop happening this week. He didn't specify the day or time, but the "air" hint all but confirms strong rumors that it will be the M4 MacBook Air. This was predicted by Bloomberg 's Mark Gurman who expected a March launch. Given that today is the first business day in March, that prediction is right on track.