Over the last century, the parade has become a staple for companies looking to establish or strengthen awareness around their brand, says Texas Tech University’s Ryan Hess. The Macy’s Thanksgiving Day ...
X users are becoming ex-users and fleeing to the new social app founded by X’s co-founder.
Some outlets have pulled back on climate coverage. Other new media have launched. And yet others are stuck on politics. Like understanding science, it can be complicated.
PopSockets wants to be seen as a lifestyle brand and recently collaborated with TikTok star Jools Lebron on a product launch.
Rival in-house and agency PR and public affairs professionals from different sides of the assisted dying debate are battling to get their messages across ahead of tomorrow’s landmark vote on the ...
She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.
Here’s how 15 brands are “holding space.” Holding space for the 103rd floor. The 103rd floor of the Empire State Building was ...
From understanding an audience to beating back disinformation, health comms experts share their biggest lessons learned for the next pandemic.
Pepsi gave unsuspecting customers camouflaged cups.
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