Understanding today’s complex media consumer habits means that advertisers need more granular data to stay informed and reach the right audiences. The Record is a quarterly report card on how U.S.

All in all, horror films continue to be a growing part of television and streaming libraries, especially this time of year.

The return of football in September generated a massive spike in television viewership and tangibly impacted the competitive ...

Warsaw – Poland, October 20, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has published its ...

snapshot of total TV and streaming consumption. Time spent watching broadcast ...

Disclaimer: YUMI TV, Streaming Ratings Transition Database – 1,650 Broadband and Non-Broadband HH from 28 main cities. Screen ...

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S.

Navigate the hyper-competitive peak season with insights into ad spend trends, the retail industry’s top advertisers and ...

NEW YORK – September 16, 2025 – The dynamics of a new school year and the return of football collided in August to disrupt summer TV trends, signaled by gains for broadcast and cable for the first ...

NEW YORK – August 26, 2025 – YouTube continued its streak as TV’s leading media distributor in July, which marked its sixth consecutive month atop Nielsen’s Media Distributor Gauge report. YouTube ...

The first half of 2025 has been eventful for marketers in Europe. AI use is on the rise, shaking up business as usual. 1 At the same time, economic uncertainty has many working with leaner advertising ...