The more retailers can recognize their shoppers, the more equipped they will be to tailor the shopping experience to their ...

As the path to purchase evolves, “adaptive retail” is the latest term that's set to take hold of marketers’ lexicons. But ...

Dynamic pricing strategies require considering diverse data, such as inventory, customer behavior, market conditions, and ...

In an era when artificial intelligence (AI) is transforming e-commerce, retailers are facing new challenges, including ...