Digital video is projected to represent 58% of total video ad spending, outpacing linear TV for a second consecutive year.

Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video, paid social and streaming ...

Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some ...

The chain is the first presenting sponsor of the pop-punk-focused When We Were Young as it works to connect with consumers ...

Advertisers can optimize media outreach with third-party audience planning tools by analyzing ad-driven consumer behavior.

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of ...

The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase ...

This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the ...

The landmark decision argues Google wields an illegal monopoly over publisher tools and ad exchanges but not display ad ...

Adobe’s applications will support the league in bringing more personalized content to owned channels, including the NFL ...

The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory ...

The chain’s first work from Goodby Silverstein & Partners introduces a brand character that speaks to both signature sauces ...