Even with similar revenue-sharing models, FAST channels present new opportunities but lag behind OTT platforms in revenue potential for news broadcasters ...

LinkedIn's 'The Business of Influence' study surveyed over 1,700 tech buyers from India, the US, and the UK, uncovering data about importance of video, events, and expert-led content in B2B marketing ...

Bhavesh Talreja, Founder and CEO, Globale Media, writes on CTV’s exciting opportunities for advertisers and reshaping the ad ...

At the seventh edition of the mobile marketing conference, Shahad Anand, Business Head, Mediakart, will share insights on the ...

The Advertising Standards Council of India (ASCI) has released its Half-Yearly Complaints Report 2024-25, revealing a ...

In this Luminaries series, Ameer Ismail, President, Lintas Live, MullenLowe Lintas Group. talks about why and how PR became ...

Thebes Ads has entered into a two-year strategic partnership with Rusk Media. This collaboration aims to transform the gaming ...

Streambox Media, a strategic media-tech venture founded by Anuj Gandhi and backed by Micromax Informatics, along with Nikhil ...

Sheveeta Hegde has been appointed Head of Brand Solutions and Music Partnerships at Times Music. Sheveeta Hegde was earlier ...

Virat Kohli, M.S. Dhoni and Sachin Tendulkar continue to hold their popularity with audiences, ranking as top celebrities across age and gender categories in the Brand Endorser 2024 Report by Hansa ...

In an age of Thumb stoppers and Skippable ads, HarperCollins India’s Parcel broke all records by telling an incredible tale ...

Shashikant Ruia, patriarch of the Ruia and Essar family, is no more. He was 81. An iconic industrialist, Shashikant Ruia, ...