Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval.

Innocean India has secured the consolidated media mandate for Narayana Health, a prominent healthcare provider in India. This ...

With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining ...

Articles written by Rahul Mandal ...

As greenwashing rules tighten, Jakson Green’s marcom lead urges agencies to drive authentic sustainability messaging rooted in transparency and action.

Chirag Tomar, a 31-year-old Indian citizen, was recently sentenced to five years in prison and two years of supervised release for his role in a cryptocurrency fraud scheme by the American courts.

The Indian adtech landscape has a new entrant with the launch of Logi5, a digital platform that claims to combine location intelligence and predictive analytics to provide brands with tools for ...

Trump’s crypto cheer sparks buzz, but CoinDCX’s chief growth and marketing officer urges marketers to push fundamentals for ...

Pidilite Industries Ltd, the makers of Fevicol, has unveiled a new ad campaign for Roff, its tile and stone adhesive brand.