As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like "hypercasual games are dead" and "user acquisition is ...

In today’s fast-moving app industry, data is the foundation of every successful app. Understanding user behavior, tracking performance, and optimizing ...

Explore how AI user generated content is revolutionizing creative testing in mobile marketing for brands and agencies alike.

App Promotion Summit London is back on April 24th, bringing together the biggest experts in app growth, AI-driven marketing, user acquisition, retention, ...

Commerce remains one of the most profitable verticals for in-app traffic promotion. For those who prefer direct traffic ...

App marketers and developers looking to scale in 2025 and beyond can gain exclusive insights from industry leaders in an upcoming three-part interactive ...

You’ve probably noticed how fast our industry is evolving. Just when you think you’ve mastered all the essential marketing skills, something new comes along and changes everything. Right now, we’re ...

At Pushwoosh, we firmly believe that user segmentation directly impacts both revenue and engagement. To validate this, we analyzed 50 billion mobile push notifications sent via Pushwoosh in Q4 2024 ...

Learn how Wizz, one of France’s top friend-finding apps, redefined app engagement with ContextSDK’s context-aware technology. By analyzing over 200 ...

Congratulations on surpassing early growth milestones! But as your app scales, new challenges arise—rising CPIs, fierce competition, and the need to ...

Ali is deeply passionate about digital marketing, particularly user behavior and creative strategy. He thrives on experimentation and relies heavily on data to inform decisions. His focus is on ...

Victoria is originally from Taiwan and has spent one-third of her life in Germany. She specializes in performance marketing and international growth — both of which are her true passions. Victoria has ...