As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like "hypercasual games are dead" and "user acquisition is ...

In today’s fast-moving app industry, data is the foundation of every successful app. Understanding user behavior, tracking performance, and optimizing ...

Explore how AI user generated content is revolutionizing creative testing in mobile marketing for brands and agencies alike.

App Promotion Summit London is back on April 24th, bringing together the biggest experts in app growth, AI-driven marketing, user acquisition, retention, ...

You’ve probably noticed how fast our industry is evolving. Just when you think you’ve mastered all the essential marketing skills, something new comes along and changes everything. Right now, we’re ...

Congratulations on surpassing early growth milestones! But as your app scales, new challenges arise—rising CPIs, fierce competition, and the need to ...

Your trusted partner in navigating the leading analytics platforms – from user, product, and revenue analytics to MMPs and app store analytics. In today’s fast-paced mobile landscape, no app can ...