Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.

AI is rewriting discovery and retrieval. Clarity now decides which blogs stay visible through Google volatility and ...

From Google Search Console to LLMs, regex helps structure and interpret text data efficiently. See how it connects SEO and AI ...

Advertisers are currently unable to access the Microsoft Advertising console right now. Microsoft confirmed there is an issue ...

SerpAPI responds to Reddit’s scraping lawsuit, defending its practices and insisting that public search data should stay open ...

Google has expanded the What’s happening feature within Google Business Profiles to restaurants and bars in the United ...

High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and ...

Google's new BlockRank model promises faster, smarter AI retrieval and hints at how Google’s future ranking systems may evolve.

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs ...

After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain ...