Ad Age explores why agencies, in particular, are laying off DE&I executives, while some industry professionals fear cuts will ...

From improving measurement to empowering creators and partnering prolifically, retail media operations became more ...

With shrinking budgets, marketers are asking agencies to produce more earned media and reactive purpose campaigns, as opposed to broader initiatives, Lanfranco said. “It’s more of that work and less ...

Jeep’s off-and-on Super Bowl strategy is back on for 2025. The Stellantis brand will run an ad in the Feb. 9 game on Fox, a ...

Following the $6.2 million sale of Italian artist Maurizio Cattelan’s concept art last week, brands felt inspired to pursue ...

The operator was human, straightforward and reassuring. Dialing zero and hearing someone pick up, ready to solve a problem ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

From taking on Down syndrome stereotypes to making the case for mental well-being in sports, these ads got it right.

AI is transforming how the advertising industry works, allowing data-driven insights to help push human creativity to new heights.

Amp insiders weigh in on how a second Trump presidency could impact trade, data privacy, regulation, consumer trust and more.

As it seeks to become an ultraluxury brand, Jaguar has unveiled a radical new design and logo that the auto marketer hyped as ...

McDonald’s Corp. unveiled an overhaul of its US value platform that it hopes will lure penny-pinching customers back into its ...