Who is Santino Pietrosanti, creator of Jaguar's 'woke' ad that has sparked major row
Jaguar, the British car company, faced criticism for its latest advertisement campaign, "Copy Nothing," which features models ...
Sportskeeda8d
Who is Santino Pietrosanti? Jaguar brand director’s DEI speech goes viral amid rebrand commercial backlash
In the wake of this, the brand’s director Santino Pietrosanti’s DEI speech from the 2024 Virgin Atlantic Attitude Awards has surfaced online. The event, which the car brand powered ...
Direct Marketing News3d
Jaguar rebranding faces backlash over diversity
As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...
Jaguar marketing director's comments celebrating commitment to DEI resurface after 'woke' rebrand
A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...
Daily Mail5d
Jaguar's director is accused of destroying one of Britain's most iconic brands in all-electric marketing campaign... but just months ago his partner was boasting about this gas ...
But it appears marketing guru Santino Pietrosanti has more vintage tastes, with a classic Jaguar F-type convertible bearing its soon-to-be-scrapped 'growler' badge previously spotted outside his home.
Backlash as diversity activist champions controversial Jaguar rebrand
A widely ridiculed rebrand of Jaguar is designed to “shift it to a whole new space”, according to the historic carmaker’s vocal diversity champion. Santino Pietrosanti, a leading Jaguar brand ...