As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

Old Jaguar is all but gone. Production of the XE, XF and F-Type ceased in the summer, and the i-Pace and E-Pace go the same ...

Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...

A thoughtful perspective from Erin Baker on the future of Jaguar - well worth a read ahead of the next Era of Jaguar ...

The internet has passed its verdict on the new Jaguar rebranding: Guilty of destroying a legacy. With all due respect to netizens shaking their heads in disbelief, this verdict has been passed ...