While Hailey Bieber's Rhode lipgloss-holding phone case was a hit, her new lipgloss-carrying belly chain is getting a mixed reaction.

The insider tells PEOPLE that Hailey "loved having Justin there" to support her beauty brand's big international event

Justin Bieber's new album SWAG dropped on Friday, and features multiple songs about his relationship with Hailey Bieber—including "Walking Away" and "Go Baby." And apparently the process of making the album brought Justin and Hailey closer together.

In a campaign to promote her new Lemontini Peptide Lip Tint Wednesday, Hailey Bieber posed in a black bikini accessorized with a custom gold belly chain adorned with the name of her billion-dollar beauty company.

Amidst swirling divorce rumors, Justin Bieber joined Hailey in Mallorca to support the launch of her beauty brand, Rhode's, new Lemontini Peptide Lip Tint. The couple hosted influencers at a luxurious villa,

Hailey Bieber offered her hot take on the butter yellow trend, calling the shade "played out." "It's not butter yellow because it's LEMON," the Rhode founder wrote in response to comments about her brand's latest lip launch.

The limited-edition flavor follows the release of its six existing tints: Ribbon, Toast, Raspberry Jelly, Pbj and Espresso.

The secret is to balance momentum with meaning. Every beauty founder dreams of accomplishing what Rhode just achieved: a billion-dollar valuation, a cultural following, and a brand that seems to dominate every platform it touches.

Justin Bieber continued to put on a united front with wife Hailey after the pop star admitted to marriage struggles on his new album. Justin and the Rhode Skin founder were seen smiling in several cozy selfies posted to his Instagram Sunday. The couple was seen lounging side-by-side on a yacht while continuing their lavish vacation in Europe.